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Research papers

The analytic hierarchy process as a decision support system for strategic marketing planning

While well-formalized, repetitive decision processes might adequately be represented by quantitative data and solved by algorithms the analysis of less formalized, ill-structured decision scenarios heavily relies upon qualitative data. For the...

Catalogue: Seminar 1990: How To Cope With Data Overload
Authors: Frank Gussek, Barnim G. Jeschke
June 15, 1990
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Citation

Gussek and Jeschke (1990a, June 15). The analytic hierarchy process as a decision support system for strategic marketing planning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-analytic-hierarchy-process-as-a-decision-support-system-for-strategic-marketing-planning